Jacquelyn Jochum
Partnerships & Marketing
Professional
Creating lasting memories through campaigns, activations, and experiences
About Me
With two years of experience in the dynamic entertainment industry, I have honed my skills in partnerships and marketing for both the sports and music sectors. My work has involved servicing partners for several music tours and festivals, developing memorable activations, and curating unforgettable experiences for fans. I am passionate about building meaningful connections and driving impactful campaigns that resonate with diverse audiences.
Partnered Companies
AEG Presents
01
Account Services
Collaborated on one of AEG’s largest accounts, American Express (AmEx), and headed presale and digital asset communications. With this, I worked on several tours and festivals and made sure that contractual obligations were met and exceeded. Also, I contributed to conversations around the growth and future of the partnership.
02
Brand Activation
Assisted with activation implementation for Head in the Clouds Los Angeles (HITC) and helped oversee creative direction for social posts. I also researched and analyzed prior activation performances at festivals, like Coachella and HITC, to pitch for new AmEx festival expansions.
Oregon Athletics
03
Digital Marketing
Created digital graphics that were seen across several of the University of Oregon's largest properties, including Autzen Stadium and Mathew Knight Arena. I also expanded marketing outreach and obtained the right to use digital display boards in the most trafficked educational building on campus, Lillis Business Complex.
04
Fan Experience
Worked over 50 athletics games and events, executing run of show and different partner activations. Behind the scenes, I led exclusive fan experiences for Oregon Football, which entailed heading marketing communications to fans, gathering and creating digital assets, and providing excellent client services on game day. For Women’s Basketball, I was also tasked with recruiting and booking talent for halftime shows, which contributed to a growth in group sales.
The Lindsey Vonn Foundation
05
Program Management
Lead a team of Ambassadors in the mission to teach girls life and leadership skills. I work directly with the CEO, board members, and other volunteers to create program guidelines and plan leadership events. Also, I manage the team's social strategy and act as the program scheduling and communications liaison.
